Guerrilla Marketing For Dummies by Jonathan Margolis

Guerrilla Marketing For Dummies



Download Guerrilla Marketing For Dummies




Guerrilla Marketing For Dummies Jonathan Margolis
Language: English
Page: 387
Format: pdf
ISBN: 0470289678,
Publisher: For Dummies

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press

You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

From the Back Cover

Enter the guerrilla jungle and emerge with the lion's share of the sales!

Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention!

Understand guerrilla marketing — what it is, who does it and why, and how it can take your brand to new heights

Think like a guerrilla — brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing program

Take your message to the streets — build a winning team, execute publicity stunts, and create unforgettable events

Capitalize on the hottest trends — use buzz, viral, grassroots, and experiential marketing

Build a powerful online presence — develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networking

Spread the word — leverage existing contacts, pitch to the press, and work with publicists

Open the book and find:

The pros and cons of guerrilla methods

Must-have elements of a cohesive campaign

Ways to cut through constant marketing clutter

How to write a great press release

Opportunities for partnerships and tie-ins

Ten practically perfect campaigns

Budget-friendly ways to go guerrilla

When and how to hire the pros

MORE EBOOKS:
Download Parlons ossГЁte ebook
A Poetics for Screenwriters ebook free download
Supply Chain Optimization, Design, and Management: Advances and Intelligent Methods ebook free download
Download James und der Riesenpfirsich epub
Spaceflight Dynamics e book free download







Tags: Guerrilla Marketing For Dummies ebook pdf epub djvu mobi rar
Guerrilla Marketing For Dummies pdf epub djvu free download
Download Guerrilla Marketing For Dummies free ebook pdf epub
Guerrilla Marketing For Dummies read online free book
Guerrilla Marketing For Dummies cheap ebook for kindle and nook
Jonathan Margolis ebooks and audio books
Guerrilla Marketing For Dummies download pdf epub rar rapidshare mediafire fileserve 4shared torrent depositfiles scribd