The Leaky Funnel by Hugh Macfarlane

The Leaky Funnel



Download The Leaky Funnel




The Leaky Funnel Hugh Macfarlane
Language: English
Page: 0
Format: epub
ISBN: 0975135414, 9780975135419
Publisher: MathMarketing

"At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation." -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management

"Hugh brings a great perspective on mapping the buyer’s journey in relation to managing the sales cycle." -- CRM Today - editorial 9 June 2004

"highly relevant look at one of today's most critical topics, how to bring sales and marketing together." -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA --This text refers to an out of print or unavailable edition of this title. In his last real job, Hugh was responsible for the Internet business of Digital Equipment Corporation in the South Pacific. At Digital, Hugh's team of sales/marketing, technical support and consulting personnel helped Digital's customers and partners capitalise on the potential of the Internet and its commercial capabilities. In doing so, Hugh grew Digital's annual revenues from this segment from $2 million to $35 million over 18 months.

He has learned from and provided advice to some extraordinary individuals over the last 20 years. They have been investors, Boards, CEOs, Directors of Sales or Marketing, and other senior managers of global and local corporations leading in their fields of computer hardware and software, telecommunications, healthcare and financial services. Their businesses market products and services with sales cycles ranging from short and highly transactional, to long, complex and strategic.

the funnel guy." He has delivered over 50 conference addresses, seminars, and keynote presentations on these topics to thousands of people since 1996, normally voted #1 or #2 speaker at multi-speaker events. Hugh is non-exclusively represented by Australia's leading speakers' bureax as a professional speaker.

Hugh holds a Bachelor of Business Marketing Degree, attained Certified Practicing Marketer (CPM) status and Fellowship of the Australian Marketing Institute. He is an executive mentor with Indicum and a member of the American Marketing Institute. MORE EBOOKS:







Tags: The Leaky Funnel ebook pdf epub djvu mobi rar
The Leaky Funnel pdf epub djvu free download
Download The Leaky Funnel free ebook pdf epub
The Leaky Funnel read online free book
The Leaky Funnel cheap ebook for kindle and nook
Hugh Macfarlane ebooks and audio books
The Leaky Funnel download pdf epub rar rapidshare mediafire fileserve 4shared torrent depositfiles scribd